Social Media Management Built around your business.
FrameTheory plans, creates and manages professional social content for established businesses that want to stay visible without turning social media into another job. Strategy, photography, video, writing, design, publishing and paid campaigns can all sit under one clear content direction.
Ongoing management from $1,350/month
Your business can be excellent in person and almost invisible online.
For a lot of established businesses, social media falls behind because nobody has the time to plan it, photograph it, film it, write it and keep it moving consistently.
That is where FrameTheory comes in. We build the content around the real business: the people, facilities, services, products, workmanship and stories already there. The result is a social presence that feels credible because it is based on the real company rather than generic filler content.
Photography and video created around your actual business, not stock imagery or filler posts.
A planned schedule keeps the business visible without relying on somebody remembering to post.
Writing, visuals and campaigns all follow the same professional direction across every platform.
One visit can create four months of photo + video posts.
Instead of stopping every week to find something to post, we plan one focused content visit around the people, services, projects and stories worth showing. In that visit we capture both professional photography and video, then turn the content bank into a structured schedule designed to keep the business active for around four months.
Map out the people, services, projects and stories we want to show.
Create both professional photography and video in the same planned visit.
Turn the content bank into roughly four months of structured posts.
Return for the next content visit and keep the library current.
Better content should create better visibility.
We track the change after taking over, so the work can be judged by more than whether a post simply looks good.
A stronger feed started reaching far beyond the existing audience.
FrameTheory took over West Hamilton's Facebook content with a more deliberate mix of professional photography, branded post design, business stories and service-focused content. Compared with the previous period, visibility and engagement climbed sharply.
Facebook Professional Dashboard, 24 July–24 August 2026, compared with the previous 32-day period.
View the wider West Hamilton transformation →Rosiez went from occasional visibility to a consistent presence across three platforms.
FrameTheory plans and creates ongoing content for Rosiez Collision Repairs across Facebook, Instagram and LinkedIn, supported by original photography from its Christchurch locations. The first month delivered major organic growth without boosting any of the four managed posts.
Rosiez recorded 8,431 organic Facebook views during the first month of FrameTheory management.
View the Rosiez case study →
Management, content creation and page launches.
Not every client needs the same service. Some need ongoing management. Others need a strong launch, a content bank or the visual system to get the page started properly.
Body-Liner
Ongoing content management for an established brand page with a 10K-follower audience, including product content, project features, video and campaign support.
BYD Repair Network
FrameTheory created the Facebook page and its initial public presentation as part of the wider BYD Repair Network digital project. This example covers page setup and launch content rather than ongoing social management.
Good organic content can become stronger advertising.
When paid reach makes sense, we can use the same professional content to build Meta campaigns around a clear goal. That keeps the ads connected to the real brand instead of looking like a separate campaign made by somebody who has never seen the business.
Campaign scope, targeting and budget are agreed before launch, and paid advertising can be added to ongoing management when it supports the objective.
A professional presence without adding another job to your week.
Every business needs a slightly different mix of platforms, posting frequency and content creation. We keep the package practical and build it around what will actually be maintained properly.
Ongoing strategy, content planning and social management, with the final scope based on platforms, posting frequency and content requirements.
Get a Social Media ProposalSocial media management, without the mystery.
What does FrameTheory social media management include?
Depending on the package, we can handle strategy, content planning, copywriting, branded graphics, publishing, photography, video, paid campaigns and ongoing performance review.
Which platforms do you manage?
Facebook, Instagram and LinkedIn are the core platforms we work with. The exact mix is based on where your customers are and what kind of content the business can support consistently.
Do we need to provide our own photos and videos?
No. We can work with useful existing assets, but professional photography and video can also be created by FrameTheory so the content is original to your business and built specifically for how it will be used.
Can you create four months of content in one visit?
Yes. We can plan one dedicated content visit to capture both professional photography and video, then turn that content bank into roughly four months of scheduled posts. The exact volume depends on posting frequency and how much there is to capture on the day.
Do you only work with Christchurch businesses?
No. FrameTheory is Christchurch-based and works with businesses across New Zealand. Local clients are easy to support regularly, while planned content visits can also be built around clients elsewhere in the country.
Can you run Facebook and Instagram advertising too?
Yes. Paid Meta campaigns can be added when they support the objective, with campaign scope, targeting and budget agreed before launch.
How much does social media management cost?
Ongoing FrameTheory social media management packages start from $1,350 per month. The final price depends on the platforms, posting frequency, content creation and campaign requirements.
Your business is already doing the work. Let people see it.
If the business looks stronger in person than it does on Facebook, Instagram or LinkedIn, we can help close that gap with better content and consistent management.
One content direction. Every part handled properly.
Packages are built around what the business actually needs. We can work with your existing assets, create new professional content, or combine both into an ongoing system across Facebook, Instagram and LinkedIn.
Strategy + Planning
Topics, posting rhythm, campaigns and content direction built around the business and its customers.
Photography
Professional on-site photography of people, premises, products, projects, vehicles and real work in progress.
Explore commercial photography →Video + Reels
Short-form social video, interviews, facility content and campaign assets created for the platforms where they will be used.
Explore video production →Writing + Design
Captions, branded graphics, post layouts and messaging that stay consistent with the way the business should present itself.
Publishing + Management
Posts prepared, approved and published consistently across the agreed platforms so the business does not have to chase the schedule.
Paid Advertising
Meta campaigns can be added where paid reach makes sense, using the same professional content rather than disconnected ad creative.