Video that makes the business behind it feel worth watching.
Brand films, workshop stories, interviews, event coverage and social content for businesses across New Zealand, completely planned and produced by FrameTheory Visuals.
West Hamilton Auto Refinishers
Concept development, story planning, scripting, production direction, ground and aerial filming, editing and final delivery by FrameTheory Visuals.
FrameTheory rebuilt how West Hamilton presents itself across every major customer touchpoint.
Complete production by FrameTheory
More than filming. We develop the complete production so every video has a clear purpose, polished message and finished format built for where it needs to perform.
VIDEO PRODUCTION + WEBSITE + CUSTOM DIRECTORY
One repair network. A complete digital system.
The BYD Repair Network project needed more than two polished films.
The wider project required a trusted national destination where BYD owners could understand the repair network and quickly find an approved repairer.
FrameTheory planned and produced both films, built the website, created the searchable repairer directory and developed the complete digital presentation.
Introducing the BYD Approved Repair Network
FrameTheory developed the message, planned the interview, created the questions, directed the on-camera conversation, captured the supporting footage and built the complete finished film.
Built for safety. Built for BYD owners.
The second film focused on approved repair standards, customer confidence and the people behind the network. FrameTheory shaped the story from the first question through to final delivery.
The videos were only one part of the build.
We created the complete BYD Approved Repair Network website and a custom nationwide repairer directory. Visitors can filter the network, contact repairers and open directions through one clear digital experience.
From the first question to the finished network.
Capture the moment. Keep the energy moving.
A live event only happens once. The content should keep working long after it ends.
FrameTheory plans the coverage, captures the atmosphere and turns one production into a complete set of content for websites, social media and future campaigns.
Supercars Meet-and-Greet
One event. A complete content library.
FrameTheory was brought in to capture the energy of Rosiez Collision Centre’s Supercars meet-and-greet. We covered the cars, the crowd, the team and the atmosphere, then shaped that material into content made for different screens and audiences.
The final delivery included a polished landscape event film, a dedicated vertical edit and a set of professionally edited photographs for Rosiez to use across social media and ongoing marketing.
Real moments, genuine interactions and a complete set of edited photographs captured alongside the video production.
Landscape story for websites, Facebook and presentation.
A separate mobile-first cut for reels and stories.
A supporting image library for social and campaign use.
We plan every shoot around the places the finished content needs to work.
Plan the coverage
Capture the experience
Build every format
Deliver a content library
Let’s build the video, vertical content and photography together from the beginning.
One story. Two intentional edits.
Landscape and vertical should not feel like the same video forced into two different boxes.
Each version needs its own composition, pacing, titles and viewing experience. We plan both formats from the beginning so every finished film feels made for the screen where it will be watched.
Glenlothian Farm
A warm, family-led visitor story created to capture the animals, atmosphere and genuine experience of a day at Glenlothian Farm.
FrameTheory shaped the footage into two dedicated films. The landscape version gives the story room to breathe across websites and Facebook, while the vertical version uses mobile framing, subtitles and a separate presentation for reels and stories.
Room for the location, people and complete visitor experience.
Reframed, subtitled and rebuilt for upright viewing.
The format changes. The quality should not.
A simple centre crop can remove important action, cut people out of the frame and make titles difficult to read. We treat the vertical version as its own finished film.
That means reviewing every shot, adjusting the visual focus, rebuilding graphics and adding subtitles where mobile viewers need them.
A wider picture of the experience.
The films were supported by a photography library covering the property, its animals and the spontaneous family moments that made the visit memorable.
Built for wider screens
- Website presentation
- Facebook and YouTube
- Location and environment
- Longer visual compositions
Built for mobile attention
- Instagram and Facebook reels
- Mobile-first framing
- Readable subtitles
- Platform-ready presentation
Plan once, capture properly and finish every version with purpose.
Plan both formats
Capture flexible coverage
Build the landscape story
Rebuild for vertical
Add narration and subtitles
Deliver platform-ready files
Build the website film, social edit and campaign delivery together from the beginning.
One business. Many different reasons to watch.
The strongest business content does not feel like the same advert made over and over again.
From a major client event to humour, an unexpected rescue and campaign-ready advertising, FrameTheory developed a range of productions that each showed a different side of Parks.
Client Appreciation Night Legacy, loyalty and a major new arrival.
FrameTheory captured Parks Towing’s Client Appreciation Night, a celebration of its history, loyal customers and the unveiling of its newest Scania heavy recovery unit.
We shaped the evening into a polished event film that preserved the atmosphere while giving Parks a professional story it could continue sharing after the night was over.
Real personality. Clear business value.
Two vertical productions with completely different creative directions, both designed to make the people and personality behind the business memorable.
Service History: The Documentary
A documentary-style parody combining cinematic production, Kiwi humour and a clear message about servicing, diagnostics, WOF and CoF work.
When the neglected daily driver actually ran out of fuel during the shoot, the real Parks response became part of the story.
Bee Rescue Under the Bonnet
An unexpected real story about a large swarm of bees discovered beneath the bonnet of a damaged vehicle.
The team called Jeff from the Christchurch Bee Club, creating an authentic story about calm problem-solving, community and the people behind the workshop.
One campaign. Built for every screen.
A campaign should not rely on one video being squeezed into every placement. We created dedicated landscape and vertical versions so the message could work properly across websites, social feeds, reels and paid advertising.
The landscape film uses a Kiwi voiceover and wider visual compositions. The vertical version is reframed for mobile and uses subtitles to keep the message clear with or without sound.
Wider storytelling with a dedicated Kiwi voiceover.
Separate compositions and pacing for landscape and vertical.
Voiceover and readable mobile messaging built into the delivery.
Campaign setup and targeting options to help the content perform.
Find the story first. Build the production around it.
Events, humour and unexpected moments can all become strong content.
Every idea is built around what the audience should remember.
We plan, script, guide the people on camera and capture the story.
Editing, sound, pacing and delivery turn the idea into the final film.
FrameTheory helps find the strongest ones and turns them into content people will actually want to watch.
Different businesses. Stories built to feel unmistakably theirs.
A strong business film should carry the character of the company behind it.
FrameTheory develops the story, plans the production, directs every shoot and creates the complete finished film. Each project is shaped around its own people, audience and purpose.
Corporate brand film
Armstrong’s Automotive Driven by Precision
A complete corporate production combining professional narration, workshop storytelling, on-location direction and aerial cinematography.
FrameTheory created the film to show the precision, people and workmanship behind one of New Zealand’s leading automotive groups. The finished story was delivered for both web and social use.
White Pointer Boats Built for Legends
A cinematic collaboration between White Pointer Boats, Matt Field and Body-Liner, built around precision engineering, Kiwi craftsmanship and life on the water.
FrameTheory shaped the story, directed the production, captured the on-water and aerial footage, produced the narration and completed the full cinematic edit.
Cinematic brand collaboration
Corporate stories, product collaborations and campaign films each require a different approach. The production should always serve the message, not force every business into the same template.
Your business already has a story. The right video makes people care about it.
Good video does more than show what a business looks like.
It gives people a reason to stop, understand what makes you different and feel confident taking the next step. That only happens when the idea, message and production are developed together.
Real projects, complete productions and stories built for business.
We create the complete production.
FrameTheory does not simply arrive with a camera. We develop the idea, find the strongest story, write scripts and interview questions, direct the production and create the finished films.
Every decision is made around the people you want to reach and the places the finished content needs to perform.
Finding the idea that makes the business worth paying attention to.
Writing the message, questions and structure that guide the film.
Helping real people feel natural while keeping the production focused.
Capturing the people, work, environment and complete sense of place.
Building the pace, emotion, narration, music and finished visual story.
Delivering for websites, presentations, social media and campaigns.
Let’s create the story your business deserves.
Tell us what you want people to understand about your business. We will help shape the idea and build the complete production around it.