FrameTheory Visuals

NETWORKERS

Most businesses have a great story.They just don’t know how to tell it.

VIDEO · PHOTOGRAPHY · BRANDING · WEBSITES · SOCIAL

FIRST, A LITTLE ABOUT US

Weekends usually mean finding another trail.

Kristine, our girls and I moved to Christchurch, and one of the things we love most about living here is getting out and exploring New Zealand together.

Hiking has become a big part of our weekends, and it also happens to be where we make our family adventure series, The Scenic Route.

The point? Storytelling is storytelling, whether we are halfway up a mountain or inside someone’s business.

SOMETHING WE HEAR ALL THE TIME

“I know I should be doing video...but I have no idea what to say.”

That is completely fine.

Our job is not to show up, hand somebody a microphone and hope something useful happens.

01“I don't know what to talk about.”

We figure out what your customers actually need to hear.

02“I don't like being on video.”

We guide the conversation so you can just talk normally.

03“I don't know what makes a good story.”

We listen for the strongest answers and dig out the gold.

04“I don't want it to feel scripted.”

Good. Neither do we.

ST MICHAEL'S CHURCH SCHOOL

We started with questions.Not a script.

The school knew what made St Michael's special, but that does not automatically mean someone knows how to turn it into a promotional film.

So before filming, we built the questions.

HOW WE GET SOMEONE'S STORY

Ask. Listen.Dig out the gold.

The strongest line in an interview is often something nobody knew they were going to say before we started.

01Know the goal

What should someone understand, feel or do after watching?

02Build the questions

Questions are designed to get real answers, not rehearsed marketing lines.

03Have the conversation

We ask, listen, follow interesting answers and keep it natural.

04Find the gold

Then we identify the moments that actually tell the story.

05Build around it

Those answers become the foundation of the finished video.

You don't need to arrive knowing what to say. That is part of what you hire us for.

WEST HAMILTON AUTO REFINISHERS

Sometimes the client doesn't want to be on camera at all.

Jason knew the business. He did not need to know how to build a brand, design a website or make a film. That was our job.

NEW IDENTITYWEBSITEPHOTOGRAPHYFILMSOCIAL

OLD IDENTITY

NEW IDENTITY

ONE DIRECTION. EVERY CUSTOMER TOUCHPOINT.

AND HERE IS THE IMPORTANT PART

You do not have to become a presenterto have a great business video.

Jason did not want to sit in front of the camera talking about himself.

So we did not force that format.

We let the people, the facility, the workmanship, the details, the movement and the editing tell the story.

The format should fit the client.Not the other way around.

SOMEONE EVERYONE IN THIS ROOM KNOWS

Then there isTreacy.

We recently started creating a short video campaign with Treacy Ireland.

The goal here was completely different.

THE BRIEFStop a very specific person scrolling:someone thinking about selling an apartment in St Albans.

VERTICAL VIDEOSTRONG FIRST SECONDPOST COPYLOCAL TARGETING

THIS IS WHERE THE MARKETING PART MATTERS

The audience doesn't have to be huge.It has to be the right audience.

The video, the first second, the post text and the advertising all work together.

EXAMPLEWe don't need all of Christchurch.

We can build an ad around apartment owners and people connected to St Albans, then let the creative qualify the audience even further.

1HOOK

The first second tells someone immediately whether the video is relevant to them.

→

2MESSAGE

The video speaks directly to the problem that person has.

→

3TARGET

Then paid advertising puts that message in front of the people most likely to care.

Good advertising does not make irrelevant content relevant. It helps relevant content reach more of the right people.

SO WHAT DOES FRAMETHEORY ACTUALLY DO?

We help businesses figure outwhat story is worth telling...

...then we build what is needed to tell it properly.

01FIND THE STORY

Questions, strategy, interviews, research and creative direction.

02MAKE THE CONTENT

Video, photography, editing, branding and supporting creative.

03BUILD THE PLATFORM

Websites, landing pages and the places customers actually see it.

04GET IT SEEN

Social content, campaign strategy and targeted advertising.

WHO SHOULD YOU INTRODUCE US TO?

Listen for one ofthese sentences.

“We need a new website.”

“We know we should be doing video.”

“Our branding looks dated.”

“Nobody really knows what we do.”

“I hate being on camera.”

“Our social media is all over the place.”

“We do great work, but nobody sees it.”

That's probably a FrameTheory conversation.

FrameTheory Visuals

What is your business doing wellthat more people should see?

Video · Photography · Websites · Branding · Social Media

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